DECISION COACHING FOR FOUNDERS AND MANAGERS ANNECY-GENEVA
From stuck to decided, in six sessions
I ask the questions only someone who has run a business would ask. You find the answers. I know your world. I made mistakes too.
Free, in person or online. You leave with your question reframed and 1 next step
Why founders and managers choose me over a “leadership coach”?
I HAVE BEEN THERE
25 years as a director in Paris and Hong Kong: a marketing team of 35 across a dozen nationalities, years in sales, three start-ups co-founded. INSEAD MBA. When you ask for my opinion, you get one.
MEASURED SESSION BY SESSION
Every session ends with a decision, a dated action and your score out of 10. Average across my last cycles: 9.4. We adjust or we stop.
How does a coaching cycle work ?
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Your values, your story, your non‑negotiables. One to Two session
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Clear direction and purpose : One master goal, split into sub‑goals we can measure.
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One subgoal, many options on the table, one decision, one dated action before you leave
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You rate every session; mid‑cycle reviews about you are already doing differently or start realizing to change; we stop when the goal is met, not when the package ends.
“The practical take-away from our conversations – touching on both my personal and professional life – was a game-changer for me”
“His combination of listening skills, strategic vision and corporate experience differentiate him from coaches ”
Three programmes. One price: €190 per 90‑minute session
One decision has been stuck for too long. Six sessions to settle it.
Leave or stay, raise or bootstrap, hire or restructure
Session 1: values and non‑negotiables
Sessions 2–5: the options on the table, one decision and one dated action each
Session 6: the plan, the first 30 days, the impact
6 × 90 minutes over three months
A change of role, company, country or status. Ten sessions to build the next chapter.
Session 1: values, story, non‑negotiables
Session 2: one master goal, four or five measurable sub‑goals
Sessions 3–9: one sub‑goal, one decision, one dated action each; review at session 5
Session 10: what you keep, and the next 90 days
10 × 90 minutes over six to eight months
A sparring partner, not a programme. It lasts as long as it is useful.
Two 90‑minute sessions a month
A permanent hotline for the decisions that cannot wait
A private AI assistant that knows my method and your context, to move your to‑dos between sessions
Everything from DECIDE and TRANSITION included
No commitment: cancel any month
What our customers say
“Nicolas has a natural drive and caring leadership style that make people rally around him to create new solutions. His appetite for understanding disruptive innovations makes him a strong coach for business executives that are looking for high-impact strategies to push the boundaries of their traditional thinking”
Antoine Calendrier, Chief Executive Officer, Waggener Estrom, China“You helped me traverse some very stormy weather and in my business, and showed me how stay laser focused on my goals without letting old, unhelpful habits take control of my decision-making. Thank you for generosity. I am pleased that all my fees went to charity”
Eric Axelson, GM of LearnyBox, Montpellier, France
“My coaching sessions with Nicolas have been a very enriching experience. He is very skilled at asking challenging, constructive questions. Indeed, he succeeded in getting me take a deep dive into my soul and reexamine core values, the better to anchor my next steps and make headway towards my goals.”
Arnaud Violland, CEO Safetyn, Toulouse, France“I had the great pleasure of having Nicolas as my individual coach over 8 months period within the INSEAD IAAF (French Alumni Association) Mentoring Program 2023.
This was a professionally challenging period for me as I had to structure and grow my business in France and Africa.
We had 7 face to face sessions in total. Over that period, I have witnessed real development of my decision making process, thanks to Nicolas’ coaching style and practice which was always warm and reassuring.
Nicolas is very structured in his approach, genuinely asking smart questions that makes you deeply think, helping you funnel down from people that inspire you to your inner Why, What, How, Where, When and for Who. He is definitely non judgmental, probes thoroughly into underlying issues and reasons, brilliantly manages through without sharing his own opinion which I believe is the core success factor of coaching. You make people blossom Nicolas! Thank you for your time, your generosity and for being so committed to a person and it’s inner values and dreams! Talent is in each of us; revealing it - is a vital quality of true leaders and you are definitely one of them!”
Fatou Gueye, Founder DIGAL CONSULTING, Ex. VP Brand Strategy, Air France, France
Nicolas Soum, CEO @Kabaun 
“Nicolas has a direct and logic approach when coaching. He will break down your issues from different perspectives, helping you to look at it in a big picture in a brutal and honest way. No black and white answers to your problems shall be expected from him, but you learn to take ownership of solutions, overcome your issues and grow yourself. After being coached, I was able focus my actions which helped me make a decisive and successful career change to a new industry and role.
Van Anh Trieu, APAC Business Development, Voctiv, Hanoi, Vietnam“Nicolas knows how to identify each person’s unique strengths and to push them to do better and go beyond their own limits. Thanks for your fantastic coaching skills, which have helped me skyrocket up the ladders in my still unfolding career.”
“Nicolas has a rare ability to bring clarity to complex situations that initially feel overwhelming. Through his mentoring, we set five clear goals, all of which were achieved within nine months, a result that speaks for itself.
What truly differentiates Nicolas is his method, a demanding yet deeply human framework that challenges assumptions, reshapes thinking patterns, and shifts the focus from self-doubt to value creation. His approach helped me move from a self-centric mindset to a topic- and impact-driven one, significantly improving my confidence, visibility, and the quality of my professional interactions.
Beyond results, Nicolas helped me reconnect with my core values and see how I can contribute meaningfully to others and to society. He is not just a coach or mentor, but someone who can be trusted with confidence..
Shubham Rastogi, Head of International Business Development HORIBA ABX, India and FranceWhich decision are you postponing?